Ready-to-publish social posts, email sequences, and listing materials - every one co-branded so your audience sees you in partnership with a trusted Texas program specialist. Request the kit and we'll swap the brokerage placeholder for your real logo, headshot, and contact details.
Each piece is designed for a specific platform and audience. Previews below show the co-branded layout - your brokerage logo on the left, BluebonnetBuyer on the right.
Instagram / Facebook carousel · square
Awareness post for first-time buyers. Strong save and share rates.
Seven-slide carousel that walks through the five most-overlooked Texas assistance programs (TSAHC Homes for Texas Heroes, TDHCA My First Texas Home, MCC, City of Dallas DPA, Harris County DPA) and ends with a soft direct-message call to action.
Instagram Reel / TikTok · vertical 9:16
30 to 45 second short-form video. Strong reach with new audiences.
Scripted reel with an on-camera hook, three quick eligibility bullets, and a comment-to-DM ask. Designed to play with the sound off and read in under two seconds.
Instagram / Facebook story · vertical 9:16
Posted within 48 hours of a closing. Strong reply and DM volume.
Four-frame story that celebrates a real buyer win, explains how the loan and down payment assistance stacked together, and invites viewers to ask if they qualify.
LinkedIn post graphic · square
Long-form LinkedIn or Facebook post with a quote-card thumbnail.
Editorial quote card paired with a long-form caption that breaks the myth, lays out what is actually possible with FHA plus assistance, and closes with a personal program-check offer.
Drop these into your CRM or send them by hand. Headers and footers are pre-branded; the body copy is written for you to personalize in under a minute.
Email sequence · 3 emails over 7 days
Sent the moment a new buyer lead lands in your inbox.
Day 0 welcomes the buyer with a snapshot of the programs most relevant to their county. Day 3 nudges them to take a HUD-approved homebuyer course. Day 7 is a short, low-pressure check-in to keep the conversation alive.
Email sequence · 2 emails over 30 days
Reactivating past buyers and turning them into a referral channel.
First email shares a relevant program update for the buyer's county and offers a one-pager they can forward to friends. Second email, thirty days later, makes a warm referral ask backed by a complimentary program-match report for the referred buyer.
For listing appointments, open houses, buyer consultations, and community workshops. Print-ready files plus an editable source so your team can adapt them for specific events.
Print one-pager · letter size
Leave-behind for buyer consultations and open houses.
Single-page flyer that summarizes the buyer-side services you bring to the table - program research, down payment strategy, and closing-cost planning - co-branded with you on the left and BluebonnetBuyer on the right.
Offer attachment · letter size
Attached to offers in multiple-bid situations.
Cover letter that confirms your buyer has been pre-screened against specific Texas assistance programs, with the program names and lender confirmation right on the document. Helps your offer stand out without leaning on personal-buyer letters.
Slide deck · 16:9
Community workshops, employer lunch-and-learns, first-time buyer classes.
A sixty-minute slide deck that walks an audience through the Texas program landscape, the application process, and the questions every buyer should ask a lender. Designed to fill your pipeline with educated leads.
Tabletop sign · 5x7 acrylic
Open house sign-in tables and farming events.
QR-code sign-in piece. Visitors scan to receive a free Texas Buyer Program Eligibility Report and their contact info routes directly to your inbox so you can follow up the same week.
Approved partner agents get the full kit with their brokerage branding within two business days of joining.
